Shopper Confidence Hit Record Low Before Easter
Source:Holiday Party /
Time:2026-08-25
Shopper confidence dropped to -4 in March 2026, the lowest level since August 2023, impacted by the conflict in the Middle East .
Key Figures:
The share of shoppers expecting food prices to rise in the next 12 months rose to 80% .
37% of shoppers expect to be worse off in the year ahead (up from 25% in February) .
57% noticed a big increase in Easter egg prices compared to last year .
40% claimed they will eat and buy fewer eggs .
Shopper Response:
One in four will buy fewer but more premium Easter treats (quality over quantity) .
For those on GLP‑1s, 1 in 5 plan to reduce or stop taking it over Easter to fully participate .
