Fanta Launches Original "Haunted Universe" for Halloween
Source:Holiday Party /
Time:2026-08-26
Fanta is making its biggest move yet to own Halloween by launching Fanta's Haunted Universe, a new world of entertainment including original characters, storytelling, and immersive experiences designed to run through this year's spooky season and beyond .
Key Initiative:
The Coca-Cola-owned brand debuted the universe with a cinematic trailer, marking a major shift from being a seasonal Halloween marketer to an original content creator . Ibrahim Khan, global vice president of marketing at Fanta, stated the goal is for the universe "to be a platform that entertains fans for many years to come" .
