"Summerween" Trend Drives Early Halloween Shopping
Source:Holiday Party /
Time:2026-08-26
Retailers are reporting that Halloween merchandise is selling out quickly as early as August, driven by a consumer trend dubbed "Summerween" .
Key Statistics:
70% of shoppers plan to buy fall or Halloween items before September
57% of U.S. adults say Halloween is no longer a single day but a full season
Nearly 60% of Gen Z is aware of or has participated in the "Summerween" trend
Retailer Response:
Home Depot's 12-foot "Skelly" skeleton often sells out by Labor Day
Michaels has seen customers asking for Halloween items since July
Mars (the candy company) released its full 2026 Halloween portfolio nationwide starting in July, noting that "culture, not the calendar" is driving demand
