Pabst Blue Ribbon Turns Beer Box Into Jason Voorhees Mask
Pabst Blue Ribbon has partnered with Horror Inc.'s Jason Universe for a Halloween collaboration that transforms the classic PBR 12-pack into a wearable Jason Voorhees mask .
Collaboration Includes:
The mask is made from the actual beer box itself
Jason-themed apparel, glassware, bobbleheads, tap handles, and koozies
Events and promotions running from September through Friday, November 13
The partnership comes at an appropriate time, with the highly anticipated Crystal Lake series set to premiere on Peacock and A24 this fall .