Coles Focuses on Pre-Prepared Products for Christmas
Coles' Development and Innovation Chef Michael Weldon confirmed the focus of the retailer's 2026 Christmas range would be pre-prepared products and other time-savers .
Key Strategy:
"People are wanting to do more than cooking, and we are in a cost of living crisis ... we want to deliver a great Christmas to our customers," Weldon said .
"We have a team now that work on Christmas year-round, so it's pretty exciting"