Woolworths and Coles Roll Out Christmas Treats in August
Australian supermarkets have started selling Christmas treats in August, sparking debate among shoppers about when is "too early" for festive products .
Retailer Rationale:
Woolworths confirmed its first batch of Christmas products landed in all stores in late August, noting that "a lot of our customers love getting a head start" to spread the cost of the holidays .
Consumer Reaction:
Some shoppers embrace early Christmas treats for budget reasons
Others are angered, with one shopper commenting: "I thought Boxing Day hot cross buns was f...ed up enough" .
Consumer expert Gavin Northey from Griffith University explained: "Retailers often release seasonal products outside of peak sales periods as a 'soft launch' to gauge interest in different products and pricing in particular" .
