Target's Halloween Assortment: 70% New and 60% Exclusive
Target is leaning heavily into newness for its 2026 Halloween collection, with nearly 70% of the assortment being new and about 60% available only at Target .
Key Details:
New Products: 70% of the Halloween collection is new for 2026
Exclusivity: 60% of products are only available at Target
Decor Pricing: 60% of decor products are under $10
Costumes: 50% of Halloween costumes and accessories are under $25
Private Label Threshold Brand: Halloween-themed glass pumpkins, rattan decor, haunted village pieces, and more
Costume Selection Includes:
K-Pop Demon Hunters
Expanded Pokémon selection
Toy Story
Super Mario
Executive Comment: "Our guests are looking for more than simple Halloween decorations or costumes. They want the latest trends, meaningful ways to celebrate with family and friends, and products that reflect the fandoms they're excited about," said Cara Sylvester, Target's Chief Merchandising Officer .
