Candy as Social Currency: Consumers Build Community Through Treats
Source:Holiday Party /
Time:2026-08-28
Mars' Halloween report reveals that the candy bowl has evolved from a simple tradition into a powerful social currency .
Key Findings:
75% of U.S. adults agree a shared candy bowl builds community
71% believe the candy they hand out says something about them
Consumers curate their candy bowls to claim "best house on the block" status
2026 Candy Offerings for "Best House" Status:
New: TWIX Skulls, SNICKERS Pumpkins Fun Size, SKITTLES POP'D Creepy Crunch
Returning: SNICKERS Ghoulish Green, M&M'S Halloween Blend
M&M'S ranked as the #1 Halloween candy brand
