Consumers Want Texture and "Extreme" Flavors in Treats
Source:Holiday Party /
Time:2026-08-28
Mars' 2026 report reveals consumers are seeking more adventurous candy experiences .
Key Insights:
71% want texture in their treats
Nearly 60% are looking for "extreme" flavors
3 in 4 U.S. adults view candy as an essential daily pleasure
New Products Addressing These Preferences:
SKITTLES POP'D Creepy Crunch: Crisp, airy texture
M&M'S Milk Chocolate Pumpkin Pie: On-trend seasonal flavor
TWIX Skulls: New twist on a classic
SNICKERS Pumpkins Fun Size: Portable favorite
