Halloween Spending and Retail Strategy
Source:Holiday Party /
Time:2026-08-28
Halloween has become a major retail driver, with consumer spending on costumes, candy, decorations, and parties driving significant economic activity .
Retail Trends:
Retailers are bringing out Halloween merchandise months before Oct. 31
Halloween has evolved from primarily a holiday for kids to a major shopping season
Retailers are expanding Halloween assortments across categories
Spending Context: Americans spent an estimated $13.1 billion on Halloween in 2025, with the season now spanning multiple months .
