Consumer Discovery and Purchase Behavior for Halloween
Source:Holiday Party /
Time:2026-08-28
The modern path to purchase for Halloween treats seamlessly blends digital discovery with physical retail .
Discovery (Gen Z):
TikTok leads at 53%
Followed by YouTube (49%)
Instagram (48%)
Purchase (Gen Z):
Large-format retailers: 43%
Grocery stores: 41%
Strategic Implication: While inspiration is increasingly virtual, tangible shopping experiences remain strong. This creates opportunities for retailers to convert digital interest into in-store sales
