Regional Halloween Candy Preferences
Source:Holiday Party /
Time:2026-08-28
Mars' 2026 Halloween report uncovered regional preferences for Halloween treats .
Regional Preferences:
West: Strongest preference for Halloween-themed treats (48%)
South: Favors gummies (46%)
National: Chocolate remains the reigning favorite
Other Findings:
Consumers in the South lean into gummy candy
The West shows stronger pull toward seasonal, themed products
Chocolate still ranks as the most popular Halloween confection overall
