Christmas in China 2026: A Commercial Holiday for Gen Z
Source:Holiday Party /
Time:2026-09-03
Christmas in China remains a secular, commercial celebration primarily embraced by young urban consumers .
Key Characteristics:
Main audience: Gen Z and Millennials in tier-1 and new tier-1 cities
Celebration style: Shopping, dining out, and social media content creation
December 24 is treated like "a second Valentine's Day"
Content on Xiaohongshu (Little Red Book) related to Christmas reached 13.1 billion views in 2024-2025
Popular Activities:
Romantic dinners on December 24
Friends gathering at KTV or bars
Workplace gift exchanges
Festive content posting on Xiaohongshu and Douyin
