Luxury Brands Bet Big on Christmas Season
Source:Holiday Party /
Time:2026-09-03
Luxury brands view Christmas as a key commercial opportunity, with many driving significant revenue during the December window. At Double 11 2025 alone, luxury brands saw dramatic results: Bulgari, Celine, and Loewe nearly doubled their revenue in the first ten minutes .
Successful Campaigns:
Longchamp held "Cocooning on Ice" on Shanghai's Bund, combining an ice rink, winter market, and festive branding
KFC partnered with the character Loopy for Christmas meal sets, generating over 1.93 billion plays on Douyin
2026 Trends:
Shift toward emotional storytelling rather than discounts
Experiential retail (pop-up spaces generating organic content)
AI-powered personalized recommendations driving gift purchases
