Hershey's "Hersheyween": Largest and Most Diverse Halloween Lineup Yet
Hershey has unveiled its 2026 Halloween portfolio, which it's calling "Hersheyween" — the company's largest and most diverse lineup ever, with more than 20 new and returning products.
Chocolate Favorites:
Reese's Pumpkins: The iconic pumpkin-shaped treats return — 26 million will be produced this year
KIT KAT Count & Witch: Classic wafer-and-chocolate in spooky shapes
Fruity, Chewy, and Sour:
Jolly Rancher Gummies Trickies Minis (colors that don't match flavors for interactive experience)
Sweets Assortment Stand-Up Bag with Sour Strips, Jolly Rancher Gummies Trickies, and Twizzlers
Sweet-and-Salty and Savory (New for 2026):
Pirate's Booty Boos & Bites: Ghost- and monster-shaped puffs in aged white cheddar
Reese's Sweet & Salty: Snack-size Reese's Dipped Animal Crackers, Pretzels, and Filled Pretzels
LesserEvil Pumpkin Spice Popcorn: Warm cinnamon-and-spice fall flavor
Consumer Demand Data:
