Hershey Adds Salty Snacks Amid GLP-1 Popularity
Hershey is expanding its Halloween lineup with salty snacks amid the growing popularity of GLP-1 weight loss drugs and shifting consumer preferences.
Salty Offerings:
Pirate's Booty Trick-or-Treat snack packs
SkinnyPop Halloween Packs — individual packages for seasonal snacking
LesserEvil Spooky Popcorn and Spooky Spaceballs
Dot's Homestyle Pretzels
Company Insight: "For the first time, Hershey is bringing a broader portfolio of salty offerings to Halloween, giving people more ways to celebrate," the company told PEOPLE. Hershey VP Dan Mohnshine told Reuters that "the Lesser Evil brand and our salty snacks brands broadly, Skinny Pop and Pirate's Booty, having a greater presence in Halloween is in response to the (healthy eating) dynamic".
Despite the salty expansion, "chocolate remains at the heart of Halloween," with early sales of snack-sized bags of chocolates and candies showing double-digit growth compared to last year.
