Pladis/McVitie's Unveils Playful Jaffa Elf and Spiced Orange
Pladis has introduced McVitie's Jaffa Elf, a mischievous elf-shaped Jaffa Cake with a tangy orange centre and biscuit pieces, described by shoppers as "the stuff of nightmares" . Available from September at £1, it joins other festive favourites.
McVitie's 2026 Christmas Range:
Jaffa Elf: Mischievous elf-shaped dark chocolate and orange jelly cake
McVitie's Penguin Milk Chocolate Treat: Rich chocolate with chocolate cream and biscuit pieces (£1)
McVitie's Jaffa Cakes Spiced Orange: Classic orange with warming festive spices (£1.50)
Jaffa Tree: Christmas tree-shaped box with 3 Jaffa Cake Snack Packs and 3 Jonuts (£3, available Tesco, Sainsbury's, Asda, Morrisons)
Jaffa Pole: 40 Jaffa Cakes in festive packaging (£4)
Emma Johnson, Seasonal Brand Manager for Pladis UK & Ireland, said: "Jaffa Elf and Penguin Milk Chocolate Treats offer shoppers a playful alternative to the category's traditional Santas and reindeer, bringing fresh personalities to the seasonal confectionery aisle."
