UK Birthday Gifting: Secondhand Trend Gains Traction
The Retail Occasions Series report reveals that secondhand gifting is becoming popular as a way for UK consumers to save money on birthday and wedding gifts in 2026. More than half of consumers agree that promotions encourage them to purchase gifts earlier, suggesting that retailers can drive early spend through strategic promotional activity. The report provides comprehensive analysis of the consumer dynamics and spending habits for year-round gifting occasions .