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Source:Holiday Party / Time:2026-09-06
Hershey's 2026 "Hersheyween" Lineup: 26 Million Reese's Pumpkins Produced
Hershey has unveiled its 2026 Halloween portfolio, "Hersheyween," featuring more than 20 seasonal product innovations — the company's largest and most diverse Halloween lineup ever . The company will produce 26 million Reese's Pumpkins this year, cementing its status as a seasonal favorite . Chocolate Favorites: Reese's Pumpkins: Iconic chocolate and peanut butter combination, now available in the exclusive Reese's Pumpkin Bowl on Amazon (110 snack-size treats in a reusable pumpkin container) Kit Kat Count & Witch: Classic wafer combination reimagined in spooky shapes, available in regular and king-size bars and 6-packs Hershey's Cookies 'N' Creme Fangs: Fang-shaped version returning in snack size for the first time since 2024 Consumer Data: Reese's is the brand of choice for 37% of consumers, while Reese's Pumpkins top the category as the favorite Halloween product among 22% of consumers .
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Source:Holiday Party / Time:2026-09-06
New Giant Animatronics Join Home Depot's 2026 Lineup
Home Depot introduced nearly 30 new Halloween decorations and animatronics for 2026, with several oversized additions joining Skelly . New Giant Additions: Product Price Features 11-foot LED Mummy $299 Motion-activated lights, posable shoulders, removable cloth wrappings 8-foot Perilous Plant Monster $299 Motion-triggered head movements and sound effects 8-foot Zombie Velociraptor $299 Glowing LED eyes, moving jaw, sound effects 8.5-foot Knight Frostbane $399 Headless horseman with skeletal steed, 3 animations, 5 voice lines 9-foot Dry Rot Dennis $299 Evil tree with color-changing lights in eyes, mouth, and chest 5-foot Rotwing Parrot $179 Answers yes/no questions with animated movements 6-foot Creeping Spider $249 Oversized spider decoration 7.5-foot Soul-Stealing Reaper $199 Animated reaper decoration The 8-foot Perilous Plant Monster and 9-foot Dry Rot Dennis are both embedded with bones for added realism . 3. Hershey's 2026 "Hersheyween" Lineup: 26 Million Reese's Pumpkins Produ
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Source:Holiday Party / Time:2026-09-06
The Home Depot's 2026 Halloween Collection Drops July 16 with App-Controlled Skelly
The Home Depot launched its 2026 Halloween collection online and in the app on July 16, with in-store availability rolling out in August. The star of the lineup is an upgraded 12-foot app-controlled Skelly that can speak to trick-or-treaters in real time . Key Features of New Skelly: Price: $379 (web exclusive) App Control: Speak through the skeleton via Bluetooth using a voice modulator, record up to 30 custom voice lines Movement: Servo motors make its head and jaw move Lighting: LED lights inside the ribcage produce colorful glow LCD LifeEyes: 20 different eye effects For shoppers who prefer the original static version, the standard Skelly remains available at its usual $299 price .
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Source:Holiday Party / Time:2026-09-06
Halloween Weather and When to Shop
Halloween 2026 falls on Saturday, October 31. The weekend date is expected to increase party attendance and trick-or-treating participation. Retailers Advise Early Shopping: With popular items like Home Depot's Skelly routinely selling out in past years, shoppers are encouraged to purchase early. Home Depot's collection launched online July 16, with in-store availability in August. Industry Summary The US Halloween product market for 2026 is characterized by: Summerween Trend: 70% of shoppers plan to buy fall/Halloween items before September, with retailers stocking merchandise as early as July. Giant Animatronics Competition: Home Depot's app-controlled Skelly ($299-$379) faces off against Lowe's 15-foot Talking Watcher ($429) — the tallest on the market. Hershey's "Hersheyween" Portfolio: 20+ new products including Reese's Pumpkins (26 million produced), KIT KAT Count & Witch, Jolly Rancher Trickies, Pirate's Booty, and LesserEvil Pumpkin Spice Popcorn. Salty Snack Expansion: H
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Source:Holiday Party / Time:2026-09-06
Target's Halloween Decor: Threshold Collection Coming Soon
Target's private label Threshold brand is releasing a Halloween collection featuring elevated, stylish decor options. Coming Soon: Glass pumpkins Rattan decor Haunted village pieces Entertaining favorites These items bring "elevated Halloween style home" at affordable prices, with 60% of decor priced under $10.
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Source:Holiday Party / Time:2026-09-06
Halloween Travel Experiences Expand
For those seeking immersive Halloween experiences beyond yard decor, the travel industry has expanded options for 2026. Destinations: Bran Castle, Romania: Expanded Halloween program from Oct. 24 through Nov. 1, with an adult-only Blood Moon package including an evening castle tour and party in the Royal Park Salem, Massachusetts: Haunted Happenings returns with a month of tours, psychic fairs, museums, and costumed events, plus the new Haunted Warren Museum featuring Annabelle artifacts Oaxaca, Mexico: G Adventures offers a seven-day Day of the Dead trip starting Oct. 28 with cemetery vigils, processions, and altar preparation
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Source:Holiday Party / Time:2026-09-06
AI and Technology Enter the Halloween Space
Artificial intelligence is playing an increasingly visible role in Halloween 2026. Fanta's Haunted Universe: Coca-Cola's soda brand worked with AI entertainment studio GRAiL to create Fanta's Haunted Universe, complete with four original monsters, a cinematic trailer, limited-edition cans, and live experiences. The larger commercial idea: Fanta wants to own recognizable Halloween characters instead of perpetually renting them from Hollywood. AI for Shoppers: AI will help shoppers generate costume concepts, invitations, and unsettling social media portraits. Additionally, 49.1% of Gen Z consumers plan to use AI to chase deals this holiday season.
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Source:Holiday Party / Time:2026-09-06
Pop Culture Costume Trends for 2026
Retail forecasts point to several likely costume winners for Halloween 2026. Top Categories: Greek Mythology: Christopher Nolan's "The Odyssey" has made armor, cloaks, and heroic leather wristwear early contenders Superheroes: "Avengers: Doomsday," "Spider-Man: Brand New Day," and "Supergirl" give families plenty of options K-Pop and Demon Hunters: Target's exclusive K-Pop Demon Hunters costumes are already trending Pokémon: Expanded to 26 costumes at Target alone Anime and "Ugly-Cute" Characters: Minions and other recognizable characters remain strong Disneyland Halloween Costumes: Mickey and friends debuted new harlequin-themed Halloween costumes at Disneyland, featuring orange and black diamond patterns.
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Source:Holiday Party / Time:2026-09-06
Michaels "Hobbyween" Capitalizes on DIY Trend
Michaels has introduced "Hobbyween," its largest Halloween crafting collection yet, as 70% of its shoppers make their own Halloween decorations. Popular Craft Categories: Embroidery and needlepoint Paint-by-number kits Mystery craft boxes Crochet kits (+583% searches year-over-year) Halloween has become "both an escape from screens and something people photograph for screens when finished," making it a unique analog-digital hybrid.
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Source:Holiday Party / Time:2026-09-06
"Summerween" Trend Drives Early Halloween
The "Summerween" trend has dramatically shifted Halloween shopping earlier, with 70% of shoppers planning to buy fall or Halloween items before September. What Shoppers Are Buying Before September: Halloween candy: 30% Halloween decor: 27% Costumes: 22% Fall home decor: 21% Candles and seasonal scents: 21% Retailer Response: At Michaels, searches for "Summerween" jumped 530% and searches for Halloween crochet kits rose 583% year-over-year. The retailer introduced "Hobbyween," its largest Halloween crafting collection yet, with 70% of shoppers making their own Halloween decorations. At The Home Depot, store manager Josh Burgess said demand for Halloween items is year-round, adding, "I would suggest getting in as soon as you can. It will go". Consumer Motivation: Almost half of Halloween shoppers began buying décor and costumes before October last year, citing excitement for fall, love of the holiday, F
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