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Source:Holiday Party / Time:2026-08-29
Accessibility Improvements: Online Wheelchair Reservations and Support for Invisible Disabilities
Barrier-free access is being expanded in 2026 with new offerings for people with invisible disabilities and an online reservation system for wheelchairs . The lost and found office has also moved to the German Museum's Verkehrszentrum
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Source:Holiday Party / Time:2026-08-29
"Bartls Flößerstadl" Replaces Münchner Stubn as New Tent
A new tent joins the Wiesn lineup in 2026: "Bartls Flößerstadl" replaces the Münchner Stubn, which has departed the festival . Meanwhile, the Paulaner-Festzelt has new hosts – Christine and Lorenz Stiftl are taking over festival management for the first time .
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Source:Holiday Party / Time:2026-08-29
Official 2026 Collector's Mug Honors Teufelsrad Pioneer Betty Feldl
The official Oktoberfest collector's mug for 2026 features a design by Munich graphic artist Florian Huber, showcasing iconic Wiesn symbols: the Ferris wheel, Maßkrug, pretzel, and the towers of the Frauenkirche . The limited-edition grey stoneware mug, produced since 1978, is also available with a handmade pewter lid. This year's lid commemorates Betty Feldl, who ran the legendary Teufelsrad (Devil's Wheel) for many years after her husband's death, helping preserve one of the Wiesn's most famous attractions .
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Source:Holiday Party / Time:2026-08-29
Real-Time Crowd Monitoring and CCTV After 2025 Overcrowding
Following overcrowding concerns and a bomb threat during the 2025 festival, Munich is implementing real-time visitor counting and crowd-spotting technology . A new coordination and monitoring center with CCTV surveillance will help identify issues before they become critical. The traditional brass bands will now start playing an hour earlier to encourage more visitors to come during the week, reducing weekend overcrowding . Multilingual public address announcements have also been improved .
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Source:Holiday Party / Time:2026-08-29
Champagne Showers Banned and Sparklers Restricted
Munich has introduced a ban on champagne showers – the practice of shaking and spraying sparkling wine inside the tents – calling it wasteful and out of character for a traditional folk festival . Sparklers remain permitted but only on the final evening of the festival, following a Swiss nightclub fire that killed 41 people . Authorities also rejected a proposal to ban patio heaters
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Source:Holiday Party / Time:2026-08-29
Beer Prices Rise 2.38% to €14.80–€15.90 per Maß
A Maß (liter) of beer at Oktoberfest 2026 will cost between €14.80 and €15.90 – an average increase of 2.38% compared to 2025 (€14.50–€15.80) . The highest-priced beer is at the Armbrustschützen-Festzelt at €15.90, while the Familienplatzl offers the lowest at €14.80 . The Kufflers Weinzelt charges €18.40 for a liter of wheat beer . The prices are set by tent owners, not the city; officials only review them for reasonableness against prices at Munich's large catering establishments (€7.70–€13.40 per liter) . Non-alcoholic drinks also saw price increases: table water averages €11.13 per liter, Spezi €12.84, and lemonade €12.35 .
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Source:Holiday Party / Time:2026-08-29
Three New Rides Debut in 2026: "Chaos Pendel," "Shake & Roll," and "Fisherman's"
Munich city officials have approved 478 vendors for the 191st Wiesn. Visitors can look forward to three new amusement rides this year: the round ride "Shake & Roll," the funhouse "Fisherman's," and the spectacular "Chaos Pendel," which swings riders up to 42 meters high . Traditional favorites remain alongside these new additions.
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Source:Holiday Party / Time:2026-08-29
Construction Begins June 29: 12 Weeks of Preparation
With 82 days to go before the opening, setup for the world's largest folk festival begins on Monday morning, June 29, at 7 a.m. For twelve weeks, work continues daily at the Theresienwiese . The first phase involves erecting the large festival tents, followed by smaller tents. At the end of August, carnival operators arrive – first setting up tall rides like the Ferris wheel and roller coasters, then carousels and booths . Each large tent requires 70 to 100 truckloads of material; for Pletschacher's warehouses alone, deliveries total over 1,000 truckloads. 35,000 square meters of flooring is laid per tent, along with kilometers of cables and gas/water lines .
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Source:Holiday Party / Time:2026-08-29
Munich Oktoberfest 2026 Dates: September 19 – October 4
The 191st Oktoberfest will take place on Munich's Theresienwiese from Saturday, September 19 to Sunday, October 4, 2026 – 16 days of Bavarian celebration . The festival officially begins with the mayor tapping the first keg at 12 p.m. in the Schottenhamel tent, declaring the famous "O'zapft is!" ("It's tapped!") . A colorful parade of brewery wagons and costumed participants precedes the ceremony, starting at 11 a.m. .
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Source:Holiday Party / Time:2026-08-28
Fanta's Halloween Campaign Supports Coca-Cola's Year-Round Strategy
Fanta's Halloween push is part of Coca-Cola's broader strategy to grow beyond its traditional summer sales peak . Strategic Rationale: Soft drink sales peak in summer heat and cool off in autumn Fanta's Halloween push fills the slower stretch before the end-of-year holiday season Coca-Cola's flagship brand leans on Santa to drive December volume Financial Impact: Fanta is one of Coca-Cola's billion-dollar brands Seasonal volume lift across 50-plus markets can add up significantly Creating own characters widens margins (no licensing fees) AI Integration: The campaign was built with entertainment studio GRAiL using AI tools during research and production, allowing faster, lower-cost global campaign creation .
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