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Source:Holiday Party / Time:2026-08-28
Regional Halloween Candy Preferences
Mars' 2026 Halloween report uncovered regional preferences for Halloween treats . Regional Preferences: West: Strongest preference for Halloween-themed treats (48%) South: Favors gummies (46%) National: Chocolate remains the reigning favorite Other Findings: Consumers in the South lean into gummy candy The West shows stronger pull toward seasonal, themed products Chocolate still ranks as the most popular Halloween confection overall
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Source:Holiday Party / Time:2026-08-28
Consumer Discovery and Purchase Behavior for Halloween
The modern path to purchase for Halloween treats seamlessly blends digital discovery with physical retail . Discovery (Gen Z): TikTok leads at 53% Followed by YouTube (49%) Instagram (48%) Purchase (Gen Z): Large-format retailers: 43% Grocery stores: 41% Strategic Implication: While inspiration is increasingly virtual, tangible shopping experiences remain strong. This creates opportunities for retailers to convert digital interest into in-store sales
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Source:Holiday Party / Time:2026-08-28
Halloween-Themed Driving School at LEGOLAND
LEGOLAND's Driving School gets a Halloween makeover for Brick-or-Treat 2026 . Attraction Details: Buckle up for a haunted highway full of silly scares Boo-levard detours Frightfully fun takeover of the newly opened Driving Schools This is one of several limited-time themed attractions during the event, alongside Ghost Cruise, Disco Dragon Coaster, and The Great Monster Chase 4D movie .
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Source:Holiday Party / Time:2026-08-28
LEGOLAND Brick-or-Treat Included with Tickets
LEGOLAND California's Brick-or-Treat event is included with tickets for event dates, with discounted add-on tickets available for select annual passes . Event Inclusions: Live shows and LEGO Monster meet & greets Limited-time themed attractions Costume contests Limited-time food and drinks Halloween LEGO decor and photo ops Trick-or-treating at candy stations across the park Monster Sleepover Hotel Stay: Early access to rides Dance party Meet & greet with LEGO characters
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Source:Holiday Party / Time:2026-08-28
Halloween Spending and Retail Strategy
Halloween has become a major retail driver, with consumer spending on costumes, candy, decorations, and parties driving significant economic activity . Retail Trends: Retailers are bringing out Halloween merchandise months before Oct. 31 Halloween has evolved from primarily a holiday for kids to a major shopping season Retailers are expanding Halloween assortments across categories Spending Context: Americans spent an estimated $13.1 billion on Halloween in 2025, with the season now spanning multiple months .
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Source:Holiday Party / Time:2026-08-28
Consumers Want Texture and "Extreme" Flavors in Treats
Mars' 2026 report reveals consumers are seeking more adventurous candy experiences . Key Insights: 71% want texture in their treats Nearly 60% are looking for "extreme" flavors 3 in 4 U.S. adults view candy as an essential daily pleasure New Products Addressing These Preferences: SKITTLES POP'D Creepy Crunch: Crisp, airy texture M&M'S Milk Chocolate Pumpkin Pie: On-trend seasonal flavor TWIX Skulls: New twist on a classic SNICKERS Pumpkins Fun Size: Portable favorite
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Source:Holiday Party / Time:2026-08-28
LEGO Monster Meet & Greets at Brick-or-Treat
LEGOLAND California's Brick-or-Treat event features multiple LEGO Monster meet & greet opportunities . Characters Available: Monster Rocker Tiger Woman Mummy Green Witch Spider Lady Monster Scientist Lord Vampyre Monster Frankenstein Shows: Zombie Cheer Crew: Cheer tryouts with Zombie Cheerleader The Monster Rock Off: Dance along with LEGO Monsters of Rock Once Upon a Brick: The story of Wolf Guy Skeleton Brass Band: Brick-or-Treat brass band playing spine-tingling tunes Beastly Brick Beatz: Monsters come out to dance
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Source:Holiday Party / Time:2026-08-28
Family Activities for Halloween at Home
Hallmark's 2026 trend report suggests family activities and decorations for a memorable Halloween at home . Activities: Weekly Halloween movie nights with showtimes, treats, and themes (kid-friendly, B-movies, black-and-white) Group photos where everyone gets to dress up Bake-and-share moments to learn family recipes and make memories October bucket list where everyone contributes activities Guest book for visitors to sign and leave favorite fall memories Decorating Ideas: Paint portraits on mini pumpkins every year Fill a Halloween tree with photos of costumes past Designate a gathering spot (fort area, outdoor clubhouse, special sign) Carve, cover, or paint pumpkins with bold patterns and contrasting colors
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Source:Holiday Party / Time:2026-08-28
Halloween-Themed Movie Collections Available at Walmart
Walmart's Halloween promotions include discounted movie collections with themed slipcovers . Featured Collections: Final Destination 6-Film Collection ($24.96) The Conjuring Universe 9-Film Collection ($34.96) Universal Classic Monsters Complete 30-Film Collection ($49.96) Five Nights at Freddy's 2-Movie Collection ($22.96) The Halloween Trilogy ($14.96) Cover Art: Purple slipcovers with glow-in-the-dark artwork for select horror titles
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Source:Holiday Party / Time:2026-08-28
Target's Private Label Threshold Embraces Halloween
Target's private label home and decor brand, Threshold, is featuring Halloween-themed products for 2026 as part of its broader relaunch . Threshold Halloween Products: Halloween-themed glass pumpkins Rattan decor Haunted village pieces Context: Threshold was relaunched this summer with new shop-in-shops at 200 stores as part of Target's broader turnaround effort. The Halloween assortment is a key part of Target's merchandising strategy focused on newness and exclusivity
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